If we think back 20 years, everyone would have laughed at the thought that every company today has a website. Just a few years earlier, No one would have believed the day where not only managers but also everyone in the general population owns a smartphone and uses apps. But today these developments have become an integral part of our lives.

In view of current developments, this trend can also be expected for smart assistants such as Alexa, Google Home, and Bixby. Companies will no longer be able to avoid thinking about a strategy for voice technology. In fact, they should start thinking about this now. This great article from HBR shows some good ideas from different fields on how companies adopted voice technology to enhance user journeys or create better products. Definitely worth reading!